The other day Sunny and I were walking around Walmart when I noticed that part of the music section was filled with hundreds of little cards. I picked one up, examined it, laughed like a crazy person... and then started to wonder if actual, real dinosaurs worked for Sony.
I'm talking about 'Music Pass Cards'.
Here's the idea. What Sony wants you to do when you want some new music is to leave your house, drive to a store, pay for a scratch card, drive home, get the code from the back of the scratch card, go online, input the code...which will then allow you to download your track.
Basically, the whole 'Music Pass' thing is Sony shoving it's fingers in its ears while screaming "LALALALALALAGOAWAYINTERNETWEDON'TLIKEYOULALALA".
There is absolutely no reason for 'music cards' to exist. If you go to a store to buy music you either don't own a computer, you don't know how to use a computer, or you're a traditionalist and like your music in a physical format.
Exactly what is the point in travelling to a store to buy a code that allows me to download music from the comfort of my own home? That's like installing running water in a poor african village, but putting the pump controls on the well that's ten miles away.
2 comments:
I disagree. This method allows luddite parents and grandparents a way to buy music for their kids, but still allow the kids to download what they want to purchase.
All I'm gonna say is that if my parents went into a music store to buy me some music and saw these cards on a rack next to the CDs...they'd ignore them and buy a CD.
Post a Comment